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PartialDecember 15, 2020
SpotifyApple
Idea2020

What If Albums Shipped Like Movies?

What if streaming platforms start releasing 1-hour long specials for new-releasing music albums — a movie-like experience, sold à la carte, priced closer to a film.

The call · 2020

“An extension for the music streaming industry that may have a ton of money in it - 'album musicals'. […] Sold à la carte like Mulan for $20-$30 (more than an album, closer to a movie).”

The verdictPartialresolved 2023

Right shape, wrong shelf — Taylor Swift's Eras Tour film and Beyoncé's Renaissance both sold as feature-length, movie-priced experiences, exactly as described. They just shipped through theaters instead of streaming platforms.

Original piece ↓
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An extension for the music streaming industry that may have a ton of money in it - 'album musicals'.

Concerts are unlikely to reach the volume of attendance/tickets sold that they had in 2019, at least till 2022 - a major source of earnings for artists, apart from streaming and ads/branding.

So - what if streaming platforms (could be Spotify/Netflix, but Apple music/TV is a great fit) start releasing 1-hour long specials for new-releasing music albums.

  • Early access to a famous artists upcoming album (Drake in Jan 2021?)
  • A movie-like experience that connects each song, with a video backdrop that tells a story
  • Sold à la carte like Mulan for $20-$30 (more than an album, closer to a movie)

Drake (for ex.) had over 8B streams on Spotify in 2018. If you'd believe that he can sell 5M "album musicals" (1-hour of music videos from his unreleased album, stitched together to tell a beautiful story) - it'd probably earn him the same (or more) than his current annual spotify earnings.

I'd personally pay to watch/listen to something like that (esp. in virtual times)

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