PS · PROPHET SHARINGUS · 2007–OCT 2026

iPhone prices rose 134%. The US basket rose 62%.

Nominal price index · 2007 = 100
iPhone · flagship / Pro · second storage tierBig Mac estimateUS basket · CPI-U

2008: announced handset price · 2026: CPI August; Big Mac July

Prices and sources

YeariPhoneUS priceBig Mac
Economist observation		Big Mac
Plotted US price		CPI-U
1982–84 = 100
2007iPhone8GB$599Service contract required$3.002007-06-01≈$2.80Estimated US average207.342Annual average
2008iPhone 3G16GB$699Announced no-commitment price$3.212008-06-01≈$2.99Estimated US average215.303Annual average
2009iPhone 3GS32GB$699$3.432009-07-01≈$3.20Estimated US average214.537Annual average
2010iPhone 432GB$699$3.532010-07-01≈$3.29Estimated US average218.056Annual average
2011iPhone 4S32GB$749$3.642011-07-01≈$3.39Estimated US average224.939Annual average
2012iPhone 532GB$749$3.962012-07-01≈$3.69Estimated US average229.594Annual average
2013iPhone 5s32GB$749$4.182013-07-01≈$3.90Estimated US average232.957Annual average
2014iPhone 664GB$749$4.292014-07-01≈$4.00Estimated US average236.736Annual average
2015iPhone 6s64GB$749$4.292015-07-01≈$4.00Estimated US average237.017Annual average
2016iPhone 7128GB$749$4.502016-07-01≈$4.19Estimated US average240.007Annual average
2017iPhone X256GB$1,149$4.502017-07-01≈$4.19Estimated US average245.120Annual average
2018iPhone XS256GB$1,149$4.622018-07-01≈$4.31Estimated US average251.107Annual average
2019iPhone 11 Pro256GB$1,149$4.712019-07-09$4.39National disclosure255.657Annual average
2020iPhone 12 Pro256GB$1,099$4.822020-07-01≈$4.49Estimated US average258.811Annual average
2021iPhone 13 Pro256GB$1,099$4.932021-07-01≈$4.59Estimated US average270.970Annual average
2022iPhone 14 Pro256GB$1,099$5.152022-07-01≈$4.79Estimated US average292.655Annual average
2023iPhone 15 Pro256GB$1,099$5.582023-07-01≈$5.19Estimated US average304.702Annual average
2024iPhone 16 Pro256GB$1,099$5.692024-07-01$5.29National disclosure313.689Annual average
2025iPhone 17 Pro512GB$1,299$6.012025-07-01≈$5.59Estimated US average321.943Published annual average*
2026iPhone 18 Pro512GB$1,399$6.222026-07-01≈$5.78Estimated US average334.980August

USD, before tax. *2025 CPI is BLS’s published average, with October uncollected. 2026 CPI is August; Big Mac is July.

Big Mac calculation

Plotted price = Economist observation × factor. McDonald’s national anchors: $4.39 in 2019 and $5.29 in 2024. Hold 4.39/4.71 before 2019; interpolate the factor to 5.29/5.69 in 2024; hold it thereafter. Economist methodology: four-city sample before July 2022, McDonald’s-supplied US price afterward.

YearFactorCalculated price (USD)
20070.9320594482.796178344
20080.9320594482.991910828
20090.9320594483.196963907
20100.9320594483.290169851
20110.9320594483.392696391
20120.9320594483.690955414
20130.9320594483.896008493
20140.9320594483.998535032
20150.9320594483.998535032
20160.9320594484.194267516
20170.9320594484.194267516
20180.9320594484.306114650
20190.9320594484.390000000
20200.9315878044.490253217
20210.9311161614.590402673
20220.9306445174.792819264
20230.9301728745.190364636
20240.9297012305.290000000
20250.9297012305.587504394
20260.9297012305.782741652